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Erfolg mit Google für Einsteiger: Websites und Texte optimieren | akademie.de

Erfolg mit Google für Einsteiger: Websites und Texte optimieren

Suchmaschinen-Optimierung in schnell umsetzbaren Schritten

Von: Carola Heine
Stand: 5. März 2009
4.857145
(7)
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Über die Autorin:

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Carola Heine (aka Melody) ist seit 1991 beruflich im Netz unterwegs und erstellte bereits 1996 eine eigene Internetseite für ihr erstes Buch. Seitdem versorgt sie Computermagazine mit Fachtexten über ...

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Dieser Beitrag liefert kompakte Tipps, die Ihrer Auffindbarkeit im Web auf die Sprünge helfen. Wir vermitteln Ihnen Schritt für Schritt ein "Grundlagen-Wissen der Suchmaschinenoptimierung" für Website-Texte und Strukturen, ergänzt um Beispiele und weiterführende Links.

Die Optimierung für Suchmaschinen (SEO) gehört inzwischen zu den grundlegenden Arbeitsabläufen jeder Webmasterin und jedes Website-Betreibers. Doch wer hat schon Zeit oder Lust, sich täglich an minimalen Schwankungen in den Google-Rankings aufzureiben oder andere hartnäckig um Verlinkungen anzubetteln? Erfolge lassen sich auch anders erzielen.

Es gibt viele Details, auf die Sie in der täglichen Arbeit achten sollten - weil sie in der Summe ganz viel für Ihr Google-Ranking bewirken. Machen Sie daraus einen Teil Ihrer Arbeitsgewohnheiten - so wird Ihre Internetpräsenz gewinnbringend optimiert und Sie erzielen langfristig gute Ergebnisse.

Wir zeigen Ihnen anhand von Beispielen, wie Inhalte, Strukturen und Quellcode Ihrer Website aufgebaut sein sollten, damit Sie bei dem Kampf um die vorderen Ränge erfolgreich mitmischen. Eine gute Website ist bekanntlich niemals fertig und genauso ist Optimierung ein stets fortlaufender Prozeß. Doch es lohnt sich, Zeit in Qualität zu investieren: Viele wichtige Verbesserungsmaßnahmen haben kein Verfallsdatum.

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